Figure 4 Enterprises Inc.

Credentials

A summary of my credentials related to the serivces offered:

  • Senior Web Analyst at EA SPORTS
    • Analysis of complex web analytics data on sites with millions of visits per month in order to evaluate performance and provide recommendations on improvement
    • Omniture web analytics implementation across a network of sites with numerous stakeholders
    • Leveraging Google Analytics across sites/domains to provide advanced business intelligence
    • Development of automated and semi-automated web analytics reporting for key decision-makers
    • Creation of sophisticated data visualization using multiple data sources with Tableau to support decision-making
  • Senior Web Analyst to Widerfunnel Marketing Optimization
    • Use of web analytics data to identify high-leverage opportunities for site testing
    • Google Analytics implementation for large, multi-domain sites
    • Analysis of Google Adwords performance
  • Search Marketing Strategist/Web Analytics Specialist at Enquiro Search Solutions (now Mediative)
    • Google Analytics implementation for large, complex sites
    • Development of online marketing key indicator dashboards, including integration of multiple data sources to get holistic view of online performance
    • In-depth analysis of web analytics data to identify performance issues and provide recommendations on priorities for A/B and multivariate testing
    • Management of pay-per-click advertising initiatives
  • Extensive experience with Google Analytics, Omniture SiteCatalyst, Coremetrics, Webtrends for large enterprises
  • Completed UBC Award of Achievement in Web Analytics in August 2010
  • Google Analytics Individual Qualification holder
  • Google AdWords Certified Professional (past)
  • SEMPO certified

I also have an M.B.A. degree from the University of Alberta.

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