Working on a more comprehensive description of credentials, but for now:

• Search Marketing Strategist/Web Analytics Specialist at Enquiro Search Solutions (now Mediative) from February, 2008 to January, 2011.
  • Google Analytics implementation for large, complex sites
  • Development of key indicator dashboards for companies with large web presence, including integration of multiple data sources to get holistic view of online performance
  • In-depth analysis of web analytics data to identify performance issues and provide recommendations on priorities for A/B and multivariate testing
  • Management of pay-per-click advertising initiatives
• Extensive experience with Google Analytics, Omniture SiteCatalyst, Coremetrics, Webtrends for large enterprises
• Google Analytics Individual Qualification holder
• Google AdWords Certified Professional
• Completed UBC Award of Achievement in Web Analytics in August 2010
• SEMPO certified

I also have an M.B.A. degree from the University of Alberta.