Figure 4 Enterprises Inc.

Online Testing & Optimization

Website design always involves choices: placement of key assets, choice of images, text in headlines, size of call-to-action buttons, color schemes. Everybody has an opinion, but there is one constiuency whose voice matters most: your visitors. Let them make your design decisions for you, based not on opinion, or 'what-if' scenarios, but on actual behaviour.

I can help you set up site optimization testing by:

  • using web analytics data to identify testing priorities in line with your business goals
  • establishing testing processes
  • implementing experiments using tools like Google Website Optimizer
  • evaluating results and incorporating lessons learned into site design
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