Website design always involves choices: placement of key assets, choice of images, text in headlines,
size of call-to-action buttons, color schemes. Everybody has an opinion,
but there is one constiuency whose voice matters most: your visitors. Let them make your design decisions for you,
based not on opinion, or 'what-if' scenarios, but on actual behaviour.
I can help you set up site optimization testing by:
- using web analytics data to identify testing priorities in line with your business goals
- establishing testing processes
- implementing experiments using tools like Google Website Optimizer
- evaluating results and incorporating lessons learned into site design
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