In the process of building out this list of tools I use regularly (or, in some cases, would like to).
Competitive Intelligence
SpyFu
| Provider: |
SpyFu |
|
Skinny: | Enter domain and get PPC spend data - not totally reliable, but still useful. Paid version gives more insight.
|
| Rating: | 3
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| Tags:
| ppc competitive
|
(30/09/2010)
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Compete
| Provider: |
Compete Inc. |
|
Skinny: | Get comparative traffic data for websites and other data. Free services and more robust services with monthly plan.
|
| Rating: | 3
|
| Tags:
| competitive analysis
|
(02/04/2010)
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comScore
| Provider: |
comScore Inc |
|
Skinny: | One of the powerhouses of digital market intelligence
|
| Rating: | 3
|
| Tags:
| competitive analysis
|
(30/04/2010)
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Dashboard/Reporting/Visualization
ezViz
| Provider: |
ezViz |
|
Skinny: | Data visualization tool for developing charts based on Excel data
|
| Rating: |
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| Tags:
| excel visualization charts
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(18/07/2010)
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QlikView
| Provider: |
QlikTech |
|
Skinny: | Business intelligence solution designed to make it easy to create rich data visualizations
|
| Rating: |
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| Tags:
| BI dashboard reporting visualization
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(18/07/2010)
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Tableau - Public (free version)
| Provider: |
Tableau Software |
|
Skinny: | Free version of leading data visualization software. Great features considering price.
|
| Rating: | 4
|
| Tags:
| dashboards visualization
|
(30/09/2010)
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Google Analytics API
Analytics Canvas
| Provider: |
nModal Solutions |
|
Skinny: | Robust tool for extracting/manipulating data from GA API. 3-tier fee structure.
|
| Rating: | 4
|
| Tags:
| google analytics api
|
(26/02/2011)
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Keyword Research
|
Other
|
PPC Management
Marin Search Marketer
| Provider: |
Marin Software |
|
Skinny: | One of the leading PPC management platforms
|
| Rating: | 4
|
|
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SEO
Nibbler
| Provider: |
Silktide |
|
Skinny: | Free, automated, instant evaluation of a website in terms of SEO, etc. Provides report and score.
|
| Rating: | 3
|
| Tags:
| seo evaluation
|
(08/06/2010)
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Google Webmaster Central
| Provider: |
Google |
|
Skinny: | Essential tools, incl. Google Webmaster Tools, for monitoring
|
| Rating: | 4
|
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Social Media/Reputation
Mentionmap
| Provider: |
Asterisq |
|
Skinny: | Cool visualization of twitter network connections
|
| Rating: | 4
|
| Tags:
| twitter social network
|
(14/06/2010)
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Klout
| Provider: |
Klout |
|
Skinny: | Online influence measurement, focused around twitter behaviour
|
| Rating: |
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| Tags:
| social-media
|
(11/07/2010)
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Twitalyzer
| Provider: |
Web Analytics Demystified |
|
Skinny: | Free, robust tool for gauging your reach and impact on the twittersphere.
|
| Rating: | 4
|
| Tags:
| twitter social media
|
(23/03/2010)
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Bit.ly URL shortener
| Provider: |
|
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Skinny: | Shorten, share, and TRACK your links
|
| Rating: | 4
|
| Tags:
| social links
|
(30/04/2010)
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Usability/Testing
Tealeaf
| Provider: |
Tealeaf |
|
Skinny: | Customer experience management software.
|
| Rating: | 3
|
| Tags:
| usability
|
(11/07/2010)
|
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ClickTale
| Provider: |
ClickTale |
|
Skinny: | Customer experience software that track visitor behavior through recordings, heat maps, etc.
|
| Rating: | 3
|
| Tags:
| usability
|
(11/07/2010)
|
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Crazy Egg
| Provider: |
Crazy Egg |
|
Skinny: | Heat mapping tools that enable understanding of visitor behaviour.
|
| Rating: |
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| Tags:
| usability
|
(11/07/2010)
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Visual Website Optimizer
| Provider: |
Wingify |
|
Skinny: | Claims to be world's easiest A/B testing software. Starts at $49/mth.
|
| Rating: |
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| Tags:
| testing optimization a/b
|
(24/01/2011)
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Google Website Optimizer
| Provider: |
Google |
|
Skinny: | Free, highly useful tool for A/B and multi-var testing of web pages
|
| Rating: | 4
|
| Tags:
| test usability
|
(30/04/2010)
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Validation
Web Analytics Solution Profiler (WASP)
| Provider: |
iPerceptions |
|
Skinny: | Indispensable tool for those needing to do web analytics detective work
|
| Rating: | 5
|
| Tags:
| web analytics validation test
|
(30/04/2010)
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Voice of Customer
Kampyle
| Provider: |
Kampyle |
|
Skinny: | (Formerly) Free, easy to install site survey tool for site visitors.
|
| Rating: | 4
|
|
4Q Online Survey
| Provider: |
iPerceptions |
|
Skinny: | Free, simple tool for collecting feedback from site visitors.
|
| Rating: | 3
|
| Tags:
| voice of customer survey
|
(30/04/2010)
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Web Analytics
Paditrack
| Provider: |
Padicode |
|
Skinny: | Free conversion funnel tool that works with GA. Works on historic data and has built-in segmentation.
|
| Rating: | 3
|
| Tags:
| free conversion funnel google-analytics
|
(30/09/2010)
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Regular Expressions eBook from Lunametrics
| Provider: |
Lunametrics |
|
Skinny: | Technically not a tool, but super-useful ultimate guide to using regex for Google Analytics.
|
| Rating: | 5
|
| Tags:
| google-analytics ga
|
(30/09/2010)
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Google Analytics
| Provider: |
Google |
|
Skinny: | Free, powerful web analytics tool for measuring site activity and visitor behaviour
|
| Rating: | 4
|
| Tags:
| google analytics
|
(20/03/2010)
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SiteCatalyst
| Provider: |
Omniture |
|
Skinny: | Powerful, sophisticated, web traffic measurement for large, complex sites, particularly ecommerce.
|
| Rating: | 4
|
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Webtrends
| Provider: |
Webtrends |
|
Skinny: | One of the leading enterprise web analytics platforms
|
| Rating: |
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| Tags:
| web analytics
|
(30/04/2010)
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Yahoo! Web Analytics
| Provider: |
Yahoo! |
|
Skinny: | The 'other' major free web analytics solution, with some great features
|
| Rating: | 4
|
| Tags:
| web analytics
|
(30/04/2010)
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Web Dev
Notable
| Provider: |
Zurb |
|
Skinny: | Collaborative tool for sharing thoughts on web design, incl interface, code, SEO, etc. Free version.
|
| Rating: | 4
|
| Tags:
| seo web design usability
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(08/06/2010)
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