Figure 4 Enterprises Inc.

Web Analtyics & Online Marketing Toolbox

In the process of building out this list of tools I use regularly (or, in some cases, would like to).

Competitive Intelligence

SpyFu
Provider: SpyFu
Skinny: Enter domain and get PPC spend data - not totally reliable, but still useful. Paid version gives more insight.
Rating:3
Tags: ppc competitive (30/09/2010)

Compete
Provider: Compete Inc.
Skinny: Get comparative traffic data for websites and other data. Free services and more robust services with monthly plan.
Rating:3
Tags: competitive analysis (02/04/2010)

comScore
Provider: comScore Inc
Skinny: One of the powerhouses of digital market intelligence
Rating:3
Tags: competitive analysis (30/04/2010)

Dashboard/Reporting/Visualization

ezViz
Provider: ezViz
Skinny: Data visualization tool for developing charts based on Excel data
Rating:
Tags: excel visualization charts (18/07/2010)

QlikView
Provider: QlikTech
Skinny: Business intelligence solution designed to make it easy to create rich data visualizations
Rating:
Tags: BI dashboard reporting visualization (18/07/2010)

Tableau - Public (free version)
Provider: Tableau Software
Skinny: Free version of leading data visualization software. Great features considering price.
Rating:4
Tags: dashboards visualization (30/09/2010)

Google Analytics API

Analytics Canvas
Provider: nModal Solutions
Skinny: Robust tool for extracting/manipulating data from GA API. 3-tier fee structure.
Rating:4
Tags: google analytics api (26/02/2011)

Keyword Research

Other

PPC Management

Marin Search Marketer
Provider: Marin Software
Skinny: One of the leading PPC management platforms
Rating:4
Tags: ppc (30/04/2010)

SEO

Nibbler
Provider: Silktide
Skinny: Free, automated, instant evaluation of a website in terms of SEO, etc. Provides report and score.
Rating:3
Tags: seo evaluation (08/06/2010)

Google Webmaster Central
Provider: Google
Skinny: Essential tools, incl. Google Webmaster Tools, for monitoring
Rating:4
Tags: seo (11/07/2010)

Social Media/Reputation

Mentionmap
Provider: Asterisq
Skinny: Cool visualization of twitter network connections
Rating:4
Tags: twitter social network (14/06/2010)

Klout
Provider: Klout
Skinny: Online influence measurement, focused around twitter behaviour
Rating:
Tags: social-media (11/07/2010)

Twitalyzer
Provider: Web Analytics Demystified
Skinny: Free, robust tool for gauging your reach and impact on the twittersphere.
Rating:4
Tags: twitter social media (23/03/2010)

Bit.ly URL shortener
Provider:
Skinny: Shorten, share, and TRACK your links
Rating:4
Tags: social links (30/04/2010)

Usability/Testing

Tealeaf
Provider: Tealeaf
Skinny: Customer experience management software.
Rating:3
Tags: usability (11/07/2010)

ClickTale
Provider: ClickTale
Skinny: Customer experience software that track visitor behavior through recordings, heat maps, etc.
Rating:3
Tags: usability (11/07/2010)

Crazy Egg
Provider: Crazy Egg
Skinny: Heat mapping tools that enable understanding of visitor behaviour.
Rating:
Tags: usability (11/07/2010)

Visual Website Optimizer
Provider: Wingify
Skinny: Claims to be world's easiest A/B testing software. Starts at $49/mth.
Rating:
Tags: testing optimization a/b (24/01/2011)

Google Website Optimizer
Provider: Google
Skinny: Free, highly useful tool for A/B and multi-var testing of web pages
Rating:4
Tags: test usability (30/04/2010)

Validation

Web Analytics Solution Profiler (WASP)
Provider: iPerceptions
Skinny: Indispensable tool for those needing to do web analytics detective work
Rating:5
Tags: web analytics validation test (30/04/2010)

Voice of Customer

Kampyle
Provider: Kampyle
Skinny: (Formerly) Free, easy to install site survey tool for site visitors.
Rating:4
Tags: (20/03/2010)

4Q Online Survey
Provider: iPerceptions
Skinny: Free, simple tool for collecting feedback from site visitors.
Rating:3
Tags: voice of customer survey (30/04/2010)

Web Analytics

Paditrack
Provider: Padicode
Skinny: Free conversion funnel tool that works with GA. Works on historic data and has built-in segmentation.
Rating:3
Tags: free conversion funnel google-analytics (30/09/2010)

Regular Expressions eBook from Lunametrics
Provider: Lunametrics
Skinny: Technically not a tool, but super-useful ultimate guide to using regex for Google Analytics.
Rating:5
Tags: google-analytics ga (30/09/2010)

Google Analytics
Provider: Google
Skinny: Free, powerful web analytics tool for measuring site activity and visitor behaviour
Rating:4
Tags: google analytics (20/03/2010)

SiteCatalyst
Provider: Omniture
Skinny: Powerful, sophisticated, web traffic measurement for large, complex sites, particularly ecommerce.
Rating:4
Tags: (20/03/2010)

Webtrends
Provider: Webtrends
Skinny: One of the leading enterprise web analytics platforms
Rating:
Tags: web analytics (30/04/2010)

Yahoo! Web Analytics
Provider: Yahoo!
Skinny: The 'other' major free web analytics solution, with some great features
Rating:4
Tags: web analytics (30/04/2010)

Web Dev

Notable
Provider: Zurb
Skinny: Collaborative tool for sharing thoughts on web design, incl interface, code, SEO, etc. Free version.
Rating:4
Tags: seo web design usability (08/06/2010)

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