BC Liquor Market Review - Update 2025 Q1
Liquor stats
Analysis
Quarterly Update of BC Liquor Market Review Data
BC Liquor Distribution Board has released its Liquor Market Review for quarter ended March 31, 2025 and I have added the data to my on-going BC Liquor Market Review dashboard.
I will be delving into the data in the coming days to see what may be worth sharing. An obvious question that I’m sure is on a lot of Canadians’ minds: what is the story related to US beverages and intentions of British Columbians to reduce purchases of US products?
More on this to come, but for now…
A Quick Look at US Beverage Sales in BC
BC liquor sales are not cleanly broken out by country of origin for all categories, but we can get a sense by looking at these categories:
- USA Beer
- American Whiskey
- Bourbon Whiskey
- USA Red Wine
- USA White Wine
At first glance, there does seem to be a drop-off that has been going for a while, but maybe accelerating:
Drilling into the categories, it looks like red wine is the major driver of the sales decline.
Lots more to dig into here…
- how does this compare to overall trends?
- are there some countries or categories that appear to be benefiting from anti-US sentiment?
- we can see the volume but what about % changes?
- …
…more to come!